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Martin Olson is a photographer and filmmaker based in Åre, Sweden, who in recent years has taken a place among the foremost practitioners in the Scandinavian outdoor and adventure genre.

With a background in graphic arts engineering, Martin started his career working with print production and has several years of experience with creative retouching, layout and graphic design, before getting a certification in wilderness and adventure guiding.

In combination with a great passion for the outdoors, Martin thrives working in wild and challenging environments, living to tell stories through still photography and motion pictures with the goal to strengthen our connection to the natural world.

”Martin was extremely easy to work with, both in understanding what we as brand wanted to achieve with the photoshoot but also taking own initiatives and finding angles which we might have missed without his active engagement during the shoot. Highly recommended!”

Stefan Westman - Sales & Marketing Coordinator at Royal Robbins Europe

“One of the most professional outdoor photographers I worked with. For our needs, Martin always seems to find the perfect harmony between the nature and products in every shot.

His outdoor skills combined with a great laugh makes him a great partner in every situations."


Jesper Aggerborg – Marketing Manager at Elevenate

"Martin is a skilled, reliable and creative collaborator at Utemagasinet. He has an amazing ability to express emotions and moods in booth nature and people. Furthermore, he is always responsive, persistent and solution-oriented in joint projects, which makes him both fun and easy to work with."

Marie Kjellnäs - Editor in chief, Utemagasinet


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