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I’m Martin Olson, photographer and filmmaker rooted in Åre, Sweden. Throughout my journey in the industry, I've been privileged to delve into the expansive realms of outdoor, action sports and adventure storytelling.

My venture began in graphic arts engineering, leading me into the worlds of print production, creative retouching, layout, and graphic design. While yearning for a closer connection to nature, I attained a certification in wilderness and adventure guiding, leading me into a tenure in the outdoor industry and ignited a passion to wield a camera. Over the years, this path has kept evolving and sculpted me into a seasoned photographer and filmmaker, working with both documentary and commercial assignments.

Noteworthy moments in my career include filming and photographing the traversing of Sweden's entire mountain range, participating and capturing the first known winter summit of all the Swedish 2000-meter peaks in a single push, and documenting an expedition of retracing the footsteps of Adolf Erik Nordenskiöld on Svalbard. 

I specialize in physically demanding productions and find joy in the rugged and challenging environments, all while being drawn to projects that aspire to tell extraordinary stories and strengthen our connection to the natural world.

”Martin was extremely easy to work with, both in understanding what we as brand wanted to achieve with the photoshoot but also taking own initiatives and finding angles which we might have missed without his active engagement during the shoot. Highly recommended!”

Stefan Westman - Sales & Marketing Coordinator at Royal Robbins Europe

“One of the most professional outdoor photographers I worked with. For our needs, Martin always seems to find the perfect harmony between the nature and products in every shot.

His outdoor skills combined with a great laugh makes him a great partner in every situations."


Jesper Aggerborg – Marketing Manager at Elevenate

"Martin is a skilled, reliable and creative collaborator at Utemagasinet. He has an amazing ability to express emotions and moods in booth nature and people. Furthermore, he is always responsive, persistent and solution-oriented in joint projects, which makes him both fun and easy to work with."

Marie Kjellnäs - Editor in chief, Utemagasinet

"Martin is a humble, but extremely productive and professional photographer. His sense of "nailing THE picture" combined with knowledge and ability to work in high alpine environments and harsh weather makes him the perfect photographer for us. He has delivered beyond expectations in all the photoshoots he has done for Tierra."

Mattias Sahlin - Senior Clothing Designer, Tierra




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